Charleston is a city defined by its colors. From pastel-painted homes along Rainbow Row to the soft blues and greens of the coastline, the palette of the Lowcountry has a timeless way of influencing style. At Harlestons, these colors aren’t just a backdrop — they’re a foundation for how we design collections. Each seasonal release draws inspiration from Charleston’s landscapes, architecture, and heritage, translated into refined hues that elevate men’s golfwear and lifestyle apparel.
Sea Island Blue: Inspired by Coastal Serenity
The newest addition to our Spring 2025 collection, Sea Island Blue, captures the calming tones of the Atlantic that frame Charleston’s barrier islands. This shade reflects the serenity of Southern living — soft, versatile, and endlessly wearable. In technical golf polos, Sea Island Blue is crisp and performance-ready for the course. In pima cotton lifestyle polos, the color shifts toward refinement, offering a more relaxed yet elevated look that transitions seamlessly from a morning round to an evening dinner downtown.
Dewberry: A Bold Yet Sophisticated Accent
Equally rooted in Charleston is Dewberry, a rich berry purple inspired by the iconic Dewberry Hotel. This hue embodies the balance of modern energy and historic sophistication that defines Charleston. In performance fabrics, Dewberry offers a subtle statement piece on the course, pairing easily with muted trousers or shorts. In lifestyle-driven fabrics like pima cotton, the color takes on depth and polish, perfect for evenings in the city or casual weekends by the coast. It’s a versatile shade that introduces a modern edge without ever feeling loud.
The Role of Fabric in Color Expression
While color captures attention, fabric defines how it’s experienced. Technical blends in our golf polos allow Sea Island Blue to stay vibrant and breathable in heat, while Dewberry maintains its depth even after repeated wear. Meanwhile, pima cotton lifestyle polos express color with a softer finish and natural drape — ideal for off-course sophistication. This dual approach ensures that every shade in our collection is available in both performance and lifestyle silhouettes, giving men options that fit their wardrobe needs.
Charleston’s Timeless Palette, Reimagined
Charleston’s influence extends beyond individual shades. The city’s steeples, cobblestones, and coastal waters create a natural color language that favors muted, timeless tones over fleeting trends. At Harlestons, we translate that palette into collections that feel both current and enduring. Sea Island Blue and Dewberry are modern reflections of Charleston’s essence — sophisticated, versatile, and designed for the man who values both performance and style.
Building a Wardrobe Around Color
Understanding the difference between performance golf polos and lifestyle polos allows you to build a wardrobe that reflects Charleston’s balance of sport and leisure. Wear Sea Island Blue in a moisture-wicking performance polo for the course, then switch to a pima cotton Dewberry polo for cocktails at the Ryder Hotel. By anchoring your wardrobe in colors inspired by Charleston, you’re not just wearing a polo — you’re wearing a piece of the city’s timeless spirit.
At Harlestons, every collection tells a story through color. From Sea Island Blue’s coastal calm to Dewberry’s refined vibrance, our palette pays tribute to Charleston while offering men elevated choices for both the course and everyday life. Explore our full collection and discover how the colors of Charleston can redefine your wardrobe.