Each April, the eyes of the golf world—and much of the sporting world—turn to Augusta, Georgia, where The Masters Tournament is held at the iconic Augusta National Golf Club. As one of the four major championships in men’s professional golf, The Masters isn’t just a tournament—it’s a tradition rooted in history, elegance, and exclusivity. For fans of golf, sports, and timeless Southern sophistication, The Masters holds a mystique that few events can rival.
The Masters Tournament was founded in 1934 by golf legend Bobby Jones and investment banker Clifford Roberts. After retiring from competitive golf, Jones sought to create a course that would challenge the best players in the world while embracing the natural beauty of the South. He partnered with course architect Alister MacKenzie to bring Augusta National to life, transforming a former plant nursery into one of the most beautiful and demanding golf courses ever designed. From its beginning, The Masters has set itself apart with unique traditions—from the invitation-only field to the green jacket awarded to each year’s champion.
The history of The Masters is a rich tapestry woven with unforgettable moments, legendary players, and a consistent reverence for the game. Jack Nicklaus’ record six victories, Tiger Woods’ iconic chip-in on the 16th hole in 2005, and Phil Mickelson’s breakthrough win in 2004 have all become defining parts of golf lore. But beyond the drama, it’s the culture of Augusta National—the blooming azaleas, Amen Corner, and hushed reverence of patrons—that elevates this event beyond sport. It’s a celebration of discipline, elegance, and excellence—values we hold dear at Harlestons.
Masters fashion has become an event in itself. Whether you're lucky enough to walk the grounds of Augusta or tuning in from a clubhouse watch party, what you wear during Masters week reflects more than just style—it reflects an understanding of tradition. Smart, tailored polos, performance fabrics, and a polished color palette that nods to Southern spring—think crisp whites, muted greens, and classic navy—are the unofficial uniform. Harlestons’ men’s golfwear is designed for precisely this moment: refined, breathable, and rooted in coastal sophistication. It’s the kind of elevated apparel that seamlessly transitions from the course to the clubhouse, from Sunday viewing to everyday living.
Augusta National Golf Club itself is steeped in tradition. Known for its exclusivity and pristine presentation, Augusta has evolved with the times while maintaining its commitment to excellence. Every blade of grass is manicured, every pine needle in place. Its iconic holes—like the risk-reward par-5 13th and the treacherous 12th over Rae’s Creek—test the greatest players in the world. Yet despite its technical difficulty, what makes Augusta special is its sense of place: Southern charm meets global prestige, a perfect intersection of hospitality and competition.
At Harlestons, we take inspiration from The Masters and Augusta National—their attention to detail, respect for tradition, and emphasis on timeless design. Just as Augusta celebrates the heritage of the game, we aim to elevate men’s golfwear through refined materials, muted tones, and a distinctly Southern perspective. Whether you're walking the fairways of your home course or attending a watch party for The Masters Sunday, our performance polos and outerwear are built to keep you looking sharp and feeling comfortable.
As searchers look to learn more about The Masters Tournament history, Augusta National Golf Club, Masters fashion, and the traditions that define this prestigious event, they’ll find that the values at the heart of the tournament echo in everything we do at Harlestons. Explore our collection of men’s golf apparel and discover the kind of elevated style that belongs on and off the course—no green jacket required.
