“'One of the things that has been important to me is finding new products,' she told me recently. 'I take a lot of pride in seeing how well they do.'
One example: Harlestons, an emerging Charleston-based golf brand whose founders reached out to Santonelli for a meeting to show off their collection. She was impressed with their story and the quality of the clothing, put in an order for 100 pieces to start — and sold out within two weeks.
'I’m always looking for something that’s cutting edge, right about to blow up,' she said. 'I don’t want something that’s already blown up, and everyone already knows it. So every year I try to find something new that I can bring in that [the membership] hasn’t seen before.'"
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